For this assignment, I found three unclear headlines and made some corrections. They are outlined below.
Headline: Holden Thorp’s Time to Go
Problem: Knowing that Chancellor Thorp actually resigned, there’s an immediate disconnect in my brain because this makes it sound like he was ousted and forced to resign or fired. It also brings up images of like the mob and some guy cackling, “It’s his time to go!” which I’m sure isn’t what TDH staff was intending. I understand why they didn’t use “Chancellor” and just named him “Holden Thorp,” but if this story were reported outside of the Chapel Hill area, I think it would necessitate “Chancellor.”
Solution: Chancellor Thorp Resigns Amid Controversy
Source: The Daily Tarheel, September 19: http://www.dailytarheel.com/article/2012/09/holden-thorps-time-to-go
Headline: Aiming for super-energy-efficient home (Article headline reads: Builders aim for super-energy-efficient homes)
Problem: Once you got to the story, the headline made more sense (as seen above). However, the link to get a user to the page made no sense at all. Who is aiming for energy efficient homes? Is this article tips for people who are? Does it highlight couples/families who have bought high energy-efficient homes? It also doesn’t give a location, and LA is a big place with many neighborhoods. Is it neighborhood specific or just a general story for the entire area?
Solution: Building Company KB Home Offers Super-Energy Efficient Homes
Source: LA Times, September 22: http://www.latimes.com/business/realestate/la-fi-energy-homes-20120923,0,1367147.story?track=lat-pick
Headline: Can red-wine drinkers see the light?
Problem: The headline sounds a little bit cliche. “See the light” makes me think of one of two things: 1) Someone is dying and metaphorically “sees the light,” or 2) a person is enlightened, and is finally “seeing the light” instead of whatever they were originally thinking. This article means neither of those. Instead it’s talking about lighter wines vs. dark red wines. I guess they were trying to be cute and witty…but using a cliche negates that fact.
Solution: Can red-wine drinkers appreciate lighter wines?
Source: MarketWatch, September 21: http://articles.marketwatch.com/2012-09-21/finance/34000533_1_red-wine-malbec-bourgueil