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Note: This press release is fictitious, though it is for a real segment of Mashable’s website. This is for a class project, and contact information will not connect you to a Mashable representative. This release is dated October 2, 2012, the day that the “Special Reports” went live. Information for this press release gathered from PRWeb and a Mashable story on the new project.

Mashable Premiers “Special Reports” on Website

October 2, 2012

Click for high-res.

Popular news website Mashable launched a new section to its ever-growing website today. Special Reports is a new editorial project highlighting topics that the Mashable community is passionate about. The first special report, titled “Politics Transformed: The High Tech Battle for Your Vote,” went live this morning. The content includes long-form articles, interviews, multimedia and community programs, all designed to help facilitate community discussion.

Editorial Director Josh Catone is spearheading the new project. “Politics Transformed” also features contributions from regular Mashable writers, including Deputy Editor Chris Taylor, U.S. & World Reporter Alex Fitzpatrick, and Features Writer Matt Petronzio (Fitzpatrick and Petronzio recently covered the Democratic and Republican National Conventions for Mashable).

The current series consists 13 original articles about ways new technology has changed politics. Four additional articles will appear exclusively in the ebook version, available in the Kindle store for $2.99 (not yet available). Topics include electronic voting and the impact of mobile and social media on voting and voting trends.

Special Reports underscore our commitment to original, in-depth coverage of the most pressing topics in the digital era,” said Adam Ostrow, Chief Strategy Officer at Mashable. “We’re excited to debut this program with a comprehensive look at technology and social media’s impact on the 2012 election, and plan to create additional Special Reports year-round on Mashable.

In light of the massive changes the world has seen due to social media, Mashable aims to take a closer look at ways that it has changed consumer behavior and attitudes. The editorial teams have not decided on a firm number of Special Reports for the 2013 year, but readers can expect the releases throughout the year.

“Politics Transformed” explores:

      •     The players behind the digital campaigns in Washington,
      •     How the campaigns are using your personal data,
      •     The impact of online political ads,
      •     The role of mobile in the elections,
      •     The future of electronic voting,
      •     How social media will shape our candidates and elections in the future, and more.

In addition to the Mashable Contributors, “Politics Transformed” also includes commentary from: Adam Sharp, Senior Manager of Government, News and Social Innovation at Twitter; Zephyr Teachout, Associate Professor of Law at Fordham University and the former Director of Internet Organizing for Dean for America; and Dana Chisnell, one of the most sought-after ballot design experts.

Unlike traditional Mashable stories, Special Reports content will be released simultaneously instead of one by one. This allows readers to consume media at their own pace and leisure. The ebook will also allow readers to consume stories at home, work, in the air or on a train–wherever readers wish to use a Kindle e-reader.

Already this year, Mashable has closely followed the Republican primaries, the RNC and the DNC, and the first Presidential Debate. Its readers regularly engage in stories via the comments section on the website and through tweets and Facebook posts. The Special Reports articles hope to expand and continue the conversation, while informing readers.

The Special Reports team credits many other people within Mashable. The project wouldn’t have been possible without editors Matt Silverman and Stephanie Buck, Product Manager Darren Tome, our VP Design Chris Phillips, Photo Editor Nina Frazier and our intern Bob Al-Greene, who created the fantastic illustrations that accompany the pieces.

Mashable has quickly become one of the most influential online news sites, with a diverse audience and niche reporting. Mashable has an average of 20 million readers a month. The website is regularly updated with category-specific news, and has recently created an Events Board where readers can find information on tech and social conferences and events.

About Mashable: Mashable is a leading source for news, information and resources for the Connected Generation. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable’s 20 million unique visitors and 6 million social media followers have become one of the most engaged online news communities. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco.

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Contact: Amanda Adams, Communications Coordinator
aladams9 [at] live.unc.edu