Assignment: FAQ

*Disclaimer: This FAQ is entirely fictitious and is not associated with Mashable.com.  Any resemblance is purely coincidental.

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News Story

The following story is meant as more of a community piece. This would ideally be published on a local Nashville website, or a community section of the Tennessean’s website. I envision it to be accessed online and read in a conversational tone, hoping to elicit comments from readers. It’s more community journalism than hard news.

__________________________________________________________________

New TV Show ‘Nashville’ Spotlights Local Businesses–Does It Make the City Shine?

“Nashville” promotional poster. Source: IMDB.com

When word broke about a new television show centered around country music in Music City, there was a collective sigh heard throughout Nashville, TN.

The show, aptly titled ‘Nashville,’ is beginning its sixth week, pushing forward through mixed reviews and lower-than-anticipated ratings. The new ABC drama stars Connie Britton and Hayden Panettiere as rival country music stars–one with a successful past looking to move forward, and the other just beginning. Write in a love triangle, some cute outfits, singing, and TV execs have the recipe for success.

TV viewers are used to seeing shows in cities throughout the US: New York, Las Vegas, Chicago, Miami. Now we can add Nashville to that list. The city now laying a claim to fame over a TV show is  already famous for:

Residents seem to have mixed feelings. There’s no argument that the show is bringing publicity and jobs to the area, but how is the city portrayed?

“We don’t all walk around with guitars on our backs and sheet music folded up in our pockets,” says Kelley Carpenter, a marketing director at Thomas Nelson Publishers. “Anytime someone from the outside looks in, they expect to see aspiring country music stars wearing cowboy boots and ready to break into song at a moment’s notice.”

While it is true that musicians can be found throughout the city (especially at local bars and karaoke venues downtown), there’s much more to Nashville than country music.

Sure, there are musicians. Artists like Ben Folds call Nashville home, and a host of others are short-term residents while working in the studios.

Cast of “Nashville,” starring Hayden Panettier and Connie Britton. Source: ABC/Craig Sjodin via Bizjournals.com

How do Nashville residents feel about the way the city is portrayed in the new show? “There’s a tiny part of what Nashville actually is, and that’s what people are seeing on TV,” says Christine Shields, a long-time resident of the city. “I grew up here, I have seen buildings renovated, the Gulch spring to life, and lots of musicians signed to major record deals. But that’s not the majority. Go down on Broadway–singers are a dime a dozen. And they are all good. But you know what, they don’t all get signed. There aren’t record executives just sitting around waiting to hear raw talent–we have tons of that!”

“It’s so misrepresented,” Nathalie West adds, “I saw in one episode [of ‘Nashville’] where someone was going to walk from the Gulch to East Nashville. Really? I mean, you can do it, sure, but no one would. And in the show, they did it in like 5 minutes. That would get you to Broadway!”

It’s not as if the producers are just guessing the geography of downtown. After all, they’ve been here shooting the show, even going so far as to build a duplicate the Bluebird Cafe for filming.

“It’s an iconic place,” says Shields. “Not only do they have amazing singers and songwriters who perform daily, but artists have been discovered there. Garth Brooks was discovered there, of course they have to include it in any show about country music and Nashville. But when they include it in the shots, they should get the geography right. People who live here know where the Bluebird is, and what’s around it. That’s not what you see in the show. It’s a small detail, but it’s almost like false advertising, painting a picture of a real city that isn’t accurate.”

Carpenter agrees. “Everyone knows that Nashville is known for country music, it’s a no-brainer. There’s so many other great things here for people to know about,” she says. “Just because the show centers around country music doesn’t mean that everything has to be all country all the time. That’s what annoys me. Anytime I meet someone new, in Nashville or while travelling, people always assume that since I live here my wardrobe is always country-themed. It’s not. I don’t even own cowboy boots.”

Clare Bowen and Sam Palladio, playing at the Bluebird Cafe in “Nashville.” Source: WKRN.com

Have you watched the show? Is there something missing that you’d like to see? Let us know what you think about Nashville’s portrayal in the comments!

__________________________________________________________________

Sources:

Kelley Carpenter, in-person and via email
Christine Shields, in-person and via email
Nathalie West, in-person and via email

Nashville Visitor’s Bureau, via phone
Bluebird Cafe, attempted via phone, wasn’t able to speak with manager, found info on website

http://www.usatoday.com/story/news/nation/2012/10/13/nashville-show-boosts-city/1631731/

http://www.onlocationvacations.com/2012/03/12/a-complete-list-of-this-seasons-tv-pilots-and-where-they-are-filming/

http://blogs.tennessean.com/tunein/2010/09/15/ben-folds-performs-benefit-for-nashville-symphony-in-november/

Also referenced: links used in the story.
Facts checked: references from in-person and email conversations with the ladies I interviewed. I checked on celebrity residences, downtown attractions, jobs coming to Nashville with the filming of the show, and businesses used and highlighted in the show.

Questions asked of interviewees:

  • Have you seen ‘Nashville’?
  • Does anything from the show bother you? Is is portrayed accurately?
  • How long have you lived in Nashville?
  • What else is there in Nashville besides country music?
  • How do you want people to see Nashville as a city?
  • Do you think people who see the show would be disappointed if they came to visit?
  • Do you own cowboy boots?

This story could be strengthened by more photos of filming in Nashville, more interviews of residents, maybe some video or audio. I’d also like to include a map of Nashville outlining different areas (like the Gulch vs. East Nashville), but have been unable to locate such a map. This could be easily created by a news agency. I also think it would be a good idea to include a poll, and of course a ‘comments’ section.

Corrections, Crowdsourcing, and Social Media

This week’s assignment is threefold:

  1. You have been appointed the public editor or ombudsman for a news organization online. It’s your job to draft a policy covering changes to articles published online, including corrections and clarifications. How will these be handled? What will be communicated to site visitors? (I will do this policy for Mashable.com, since it is the company I chose, and it also functions as an online news agency.)
  2. As an adjunct to No. 1, draft a policy covering how crowdsourced content should be attributed. YouTube, for example, does this at http://www.youtube.com/t/press_broadcasting#rebroadcast.
  3. You did such a great job as public editor, your news organization has named you chief digital officer. It’s now up to you to hire a vice president of social media. Write the job description.

_______________________________________________________________

The following policy goes into effect immediately regarding corrections and clarifications to already-published articles. 

Timeliness
If at any point after publication of an article, any member of the editorial team is informed of a mistake:

  • A writer will immediately be charged with correcting the story on our website.
  • Notification of the correction (and the correction itself) shall be posted at the top level of the story–underneath the headline and byline.
  • All corrections must be posted within 2 business days of notification.

Journalistic Integrity
It is of the utmost importance that we maintain good journalism practices at Mashable. If there is a mistake so grievous that it has a significant impact on the published story, we will also post an updated story across platforms:

  • Facebook
  • Twitter
  • Google+

Responsibility
If any employee sees an error on an article or is contacted by a reader that there is an error, report it to your supervisor immediately. Corrected stories will also be followed by a brief standard apology, outlined below.

“Mashable and its editorial team apologize for confusion or misinformation due to a factual error in the above story. We welcome readers bringing any errors that get published to our attention. We do our very best to provide honest, objective information to you, our readers. In the event that an error is published, we will issue a correction as soon as it is discovered. Thank you.”

_______________________________________________________________

The following policy goes into effect immediately regarding crowdsourcing information for published articles.

All content published on Mashable.com will be attributed to its original source (with a link, where appropriate). Due to the nature of Mashable, it is not uncommon to use information that may be provided by readers via social media. For any content that is submitted and published by a non-staff member, the following information must accompany the published article:

  • Byline with first and last name
  • State of residency (city if user wishes)

To ensure that we can vet user contributions, you must also obtain the following, for internal purposes either. This information will not be published.

  • A working phone number (for verification purposes only)
  • Address of residency (for verification purposes only)

Mashable.com management and editorial staff is responsible for all content published on the site. Therefore anyone wishing to publish “crowdsourced” information must fact-check the information before publishing.Any article published as a crowdsourced document (or with crowdsourced information) should include that the contributor(s) are employed or paid by Mashable.
_______________________________________________________________
Job description: Vice President of Social Media

Mashable’s Vice President of Social Media’s responsibilities include:

  • Monitoring content on all social media websites, including Facebook, Twitter, Google Plus, and any social sites that may be added in the future.
    • Answering questions posted to social media sites (or delegating another member of the editorial team to answer).
    • “Monitoring” duties includes deleting crude comments (defined as clearly racist, sexist or unnecessarily offensive to the community).
    • Referring questions and concerns to another member of the editorial staff if applicable.
  • Ensuring that content posted on social media sites is relevant and applicable. Editorial teams can also update these pages, so it is the VP’s job to ensure that content is appropriate throughout the day.
  • All social media updates should highlight published and developing stories, including both written and visual content. When appropriate, archived stories can be posted as long as they are relevant.
  • Posting to social networking sites in the event of breaking news.

The ideal candidate should:

    • Have strong organizational skills both digitally and physically
    • 5-7 years of experience in marketing and social media
    • Have at least a Bachelor’s degree
    • Work well in teams
    • Work efficiently through delegation and effective management

Live-blogging the VP Debate

Note: I was unable to connect to the internet during the debate, so this was done and timestamped in a Word file, then uploaded with links added after the fact. I realize actual live-blogging would have all this happening at once.

A transcript for the debate can be found here. This live blogging was done as part of a class assignment, and I do not represent any new agency.

Pre-Debate: Seems that Paul Ryan’s team has negotiated for him to be addressed at “Mr. Ryan” during the debate, rather than “Congressman Ryan.” Interesting little factoid. Does he really want to be disconnected from Congress that badly?

9pm: Debate begins! First thing that viewers at home notice–the size of each candidate’s flag pin. First question from Ms. Raddatz is about Libya. She asks Biden if the attack one month ago was a massive intelligence failure.

Biden answers, “I can make absolutely two commitments to you and all the American people tonight. One, we will find and bring to justice the men who did this. And secondly, we will get to the bottom of it, and whatever, wherever the facts lead us, wherever they lead us, we will make clear to the American public, because whatever mistakes were made will not be made again.”

9:05pm: Mr. Ryan gets an opportunity to comment. “What we are witnessing is the unravelling of Obama foreign policy.” Ryan alludes to other military operations–Iraq, and pulling out of Afghanistan in 2014. When he gets to the tragedy in Benghazi, “We should have spoken out right away when the green revolution was up and starting; when the mullahs in Iran were attacking their people….We should always stand up for peace, for democracy, for individual rights.”

9:09pm: First chuckle of the night goes to Biden: “With all due respect, that’s a bunch of malarkey.”

9:12: Should U.S. apologize for burning Korans and urinating on corpses? Ryan: “Yes, we should apologize for that … we should not apologize for our values.”

9:14pm: Regarding Iran–Ryan calls Iran “brazen,” moving faster toward nuclear weapon because of watered-down U.S. sanctions. Romney/Ryan administration would have credibility. Ryan puts a lot of importance in the credibility of the administration.

Biden’s response: “Most crippling sanctions in the history of sanctions. … do you want to go to war?” Ryan responds that the goal is to prevent war. Biden continues, “And the interesting thing is, how are they going to prevent war? How are they going to prevent war if they say there’s nothing more that we — that they say we should do than what we’ve already done, number one.” From Biden’s remarks, it seems that he puts very little faith in the long-term effects of sanctions.

9:18pm: Raddatz asks Ryan if the Romney/Ryan ticket wins if some of these problems can be fixed by spring. Ryan seems to think that it can be done, but spring may be unrealistic. Meanwhile the cameraman must be having a good time as we keep getting cuts of Biden looking like he’s about to take flight.

Blogger’s note: This debate is getting more interesting as Biden begins to snicker, laugh, shake his head, and interrupt Ryan. Ryan calls Biden out on his interruptions.

9:20pm: Biden indicates that Iran can’t actually make nuclear weapons so we all just need to relax. Apparently they are only in need of uranium. Biden assures us that we won’t let Iran make nuclear weapons.

Ryan retorts: suggests that a nuclear-armed Middle East isn’t good for anyone and that Biden is being too flippant on the matter.

9:25pm: Raddatz seems to get a little impatient and switches subjects. Now she asks candidates to “level with the American people.” She wants to know if they can get unemployment to under 6%.

Biden: Apparently he’s tired of the “notion of the 47%.” Blames current economic problems on the previous administration saying that he and Obama “inherited” them. Points out that Obama saved GM, gave the middle class tax cuts, assisted on foreclosures, all while Romney was advocating letting Detroit go bankrupt. (Paints a picture of Romney as Nero watching Rome burn.)

9:27pm: Ryan tries to connect with Biden: unemployment rates for Scranton up to 10% from the 8.4% it was four years ago. Ryan makes everyone chuckle, saying “Mitt Romney’s a car guy.” Then gets a jab in at Biden for words coming out the wrong way.

9:31pm: It seems that Biden doesn’t play well with others. He appears to be recommending that Republicans just get out of the way so that the Democrats can make appropriate tax cuts. No sense of bipartisanship–or kindergarten-level compromising.

9:32pm: Ryan fires back with attacks on Obama administration for backing and funding a failed stimulus. Biden calls him out on requesting stimulus money, which Ryan shrugs off. Seems that’s part of his job as a Congressman.

9:37pm: Ryan starts talking about Medicare and Social Security. Hot topics for a lot of Americans. He tells an anecdotal story about his mom relying on federal help to get her feet on the ground, go back to college, and start a small business. Biden counters by saying that the Romney/Ryan proposal will cost Americans more money, not help them.

9:40pm: Ryan states that Obama got caught with his “hand in the cookie jar,” referring to using money from Medicare for Obamacare. At this point there’s a lot of back and forth between Ryan and Biden. Raddatz asks about raising the age for Medicare. Ryan starts talking about vouchers, the power of the market, failing social security, and clearly not the aging population.

Raddatz redirects asking who will pay more taxes if elected.

9:47pm: Biden is quick to answer: “The middle class will pay less and those over a million will pay higher taxes.” He says that Romney/Ryan are holding middle class tax cuts hostage.

9:52pm: Both candidates start arguing math. Biden references loopholes and math not adding up. Ryan suggests there aren’t enough rich people and small businesses to make much of an impact on the deficit. Upon referencing Kennedy, Biden cuts in, “Oh, now you’re Jack Kennedy.” Rousing laughter from everyone involved.

9:56pm: Ryan begins talking about downsizing military. Points out that the Navy will be at its smallest size ever. Raddatz asks about leaving Afghanistan. Ryan talks about a trip he took to Middle East and how he is amazed at what troops go through daily.

10:01pm: Biden promises troops will be out of Afghanistan by 2014, saving the US $800 billion. Ryan counters that while we want troops home, we shouldn’t advertise when we’re leaving and we should leave when it’s ok to leave, not on a timeline.

10:10pm: Ryan starts talking about bringing surge troops home. He paints a picture of how the fighting works, “fighting season” due to the mountains and the snow and how we need to bring troops home before fighting season. The downside is that the troops who are left in Afghanistan have the same missive to carry out–with less manpower.

10:12pm: Biden calls “my friend” out on not answering questions properly (he’s referring to Ryan, apparently they are best friends these days).

10:13pm: Raddatz asks what will happen if Assad doesn’t fall. Ryan says that we lose credibility while Iran keeps its allies.

10:14pm: Raddatz wants to know what the criteria for intervention in foreign nations is.  Ryan’s answer seems straightforward: when it’s in the national interest of the US.

10:15pm: Now we get down to business. Raddatz very clearly informs viewers who may not know that both VP candidates are Catholic, and asks their opinions on abortion. Ryan says he doesn’t know how a person can total separate public and private life. Tells story about his daughter appearing on a sonogram as a bean–nickname she still has.

Biden holds true to Catholic faith and roots. He holds with the church’s decision on abortion, but says he won’t force his beliefs on others of differing religions (does that mean he will enforce other Catholics?). He also won’t force his beliefs on women–they should control their own bodies.

10:21pm: Ryan comes back saying that life begins at conception. No matter how conception happens, a life is a life (referring to rape and incest).

10:24pm: Raddatz turns the debate to ad campaigns and their negative tone (with a question about a soldier being embarrassed about ads; how do the candidates feel?). Biden has a nice sidestep, saying that many campaigns can be offensive. He also says a government has one objective: keep soldiers safe and bring them home.

Ryan counters that he would just thank the soldier and let them know that he won’t cut military. Refers to Obama campaign ads as “blame and defame.”

10:25pm: Ryan calls out Obama and Biden for putting two wars on credit cards. He says that all the financial “plans” Obama has are really just speeches, and no one can give him a budget plan. Keeps being passed on to press secretaries and speech writers.

10:27pm: Last question from Raddatz: “What can you give this country that no other human being can?”

Ryan: Short answer–solutions to problems. Currently Democrats aren’t cutting it.

Biden: Leveling the playing field. He feels his record speaks for itself.

10:28pm: Closing statements–

Biden: (Thanks everyone.) He and Obama inherited really bad circumstances, and the American people are in trouble.

Ryan: Says Obama had his chance, and four years haven’t gotten us anywhere. Says that America deserves better than poverty and unemployment. (Aside: He’s got the doe-eyes down pat.) Romney has skills to get the job done, and Americans should support him. Closes with “the choice is clear and rests with you, we ask for your vote.”

Blogger’s comments: At the end of this debate, my head kind of hurts, and I don’t know who is the clear winner. As a voter, I don’t think either candidate really answered questions that they were asked. No one seems to have come out with a winning performance. If I had to guess, I’d say that Biden seems to have performed better–more natural, more to the point. His laughing and hand-flailing detracted from that some. Ryan seemed a little too rehearsed. Sometimes it felt like he was just saying a monologue. I will be interested to see how others report this debate!

Mashable Premiers “Special Reports” on Website

Tags

, , ,

Note: This press release is fictitious, though it is for a real segment of Mashable’s website. This is for a class project, and contact information will not connect you to a Mashable representative. This release is dated October 2, 2012, the day that the “Special Reports” went live. Information for this press release gathered from PRWeb and a Mashable story on the new project.

Mashable Premiers “Special Reports” on Website

October 2, 2012

Click for high-res.

Popular news website Mashable launched a new section to its ever-growing website today. Special Reports is a new editorial project highlighting topics that the Mashable community is passionate about. The first special report, titled “Politics Transformed: The High Tech Battle for Your Vote,” went live this morning. The content includes long-form articles, interviews, multimedia and community programs, all designed to help facilitate community discussion.

Editorial Director Josh Catone is spearheading the new project. “Politics Transformed” also features contributions from regular Mashable writers, including Deputy Editor Chris Taylor, U.S. & World Reporter Alex Fitzpatrick, and Features Writer Matt Petronzio (Fitzpatrick and Petronzio recently covered the Democratic and Republican National Conventions for Mashable).

The current series consists 13 original articles about ways new technology has changed politics. Four additional articles will appear exclusively in the ebook version, available in the Kindle store for $2.99 (not yet available). Topics include electronic voting and the impact of mobile and social media on voting and voting trends.

Special Reports underscore our commitment to original, in-depth coverage of the most pressing topics in the digital era,” said Adam Ostrow, Chief Strategy Officer at Mashable. “We’re excited to debut this program with a comprehensive look at technology and social media’s impact on the 2012 election, and plan to create additional Special Reports year-round on Mashable.

In light of the massive changes the world has seen due to social media, Mashable aims to take a closer look at ways that it has changed consumer behavior and attitudes. The editorial teams have not decided on a firm number of Special Reports for the 2013 year, but readers can expect the releases throughout the year.

“Politics Transformed” explores:

      •     The players behind the digital campaigns in Washington,
      •     How the campaigns are using your personal data,
      •     The impact of online political ads,
      •     The role of mobile in the elections,
      •     The future of electronic voting,
      •     How social media will shape our candidates and elections in the future, and more.

In addition to the Mashable Contributors, “Politics Transformed” also includes commentary from: Adam Sharp, Senior Manager of Government, News and Social Innovation at Twitter; Zephyr Teachout, Associate Professor of Law at Fordham University and the former Director of Internet Organizing for Dean for America; and Dana Chisnell, one of the most sought-after ballot design experts.

Unlike traditional Mashable stories, Special Reports content will be released simultaneously instead of one by one. This allows readers to consume media at their own pace and leisure. The ebook will also allow readers to consume stories at home, work, in the air or on a train–wherever readers wish to use a Kindle e-reader.

Already this year, Mashable has closely followed the Republican primaries, the RNC and the DNC, and the first Presidential Debate. Its readers regularly engage in stories via the comments section on the website and through tweets and Facebook posts. The Special Reports articles hope to expand and continue the conversation, while informing readers.

The Special Reports team credits many other people within Mashable. The project wouldn’t have been possible without editors Matt Silverman and Stephanie Buck, Product Manager Darren Tome, our VP Design Chris Phillips, Photo Editor Nina Frazier and our intern Bob Al-Greene, who created the fantastic illustrations that accompany the pieces.

Mashable has quickly become one of the most influential online news sites, with a diverse audience and niche reporting. Mashable has an average of 20 million readers a month. The website is regularly updated with category-specific news, and has recently created an Events Board where readers can find information on tech and social conferences and events.

About Mashable: Mashable is a leading source for news, information and resources for the Connected Generation. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable’s 20 million unique visitors and 6 million social media followers have become one of the most engaged online news communities. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco.

Keep up with all the Mashable news!
Twitter: http://twitter.com/mashable
Facebook: http://facebook.com/mashable
Google Plus: https://plus.google.com/+Mashable

Contact: Amanda Adams, Communications Coordinator
555-163-2612
aladams9 [at] live.unc.edu

Content Development: Writing for Spaces and Places

Your assignment this week is to write as much as you can about the point of view you are taking and about the publication or organization for or about which you will be creating content. So, do some research. Your finished piece should tell us much about your audience. Use the questions in Chapter 5 of the textbook to inform your work. Include somewhere in your submission the style guide you will adhere to when creating online content, such as Associated Press, Chicago, MLA, Wired, etc. If you will be developing your own style guide, state that.

Web Site: Mashable.com

About the site: “Mashable is a leading source for news, information & resources for the Connected Generation. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable’s 20 million monthly unique visitors and 6 million social media followers have become one of the most engaged online news communities. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco.”

Audience Profile 
Demographics:

    • A25-52
    • HHI $25k+
    • at least an associates degree
    • worldwide
    • 80% Caucasian, 10% Asian, 10% other

While most stories on Mashable are written about news and events in the United States, its audience is not geographically limited. As a web-only service, readers from all over the world can read online content as they like.

Mashable readers are typically younger and devourers of digital content. They are likely to have a presence on at least one social network, and access the internet from tablets, computers, and smart phones. Many are tech-geeks and have an interest in online content and digital fads. Readers enjoy multimedia, infographics, and valuable topical information on all things digital.

Readers enjoy quick, informative pieces on a variety of topics. They like to be in the loop on current internet trends and viral videos. They also enjoy gadget and app reviews for smartphones and tablets. These users may not have disposable income, but they are always on the lookout for technology enhancements and will keep them in mind when income is available.

Mashable readers are often interested in current events in science and technology, but want more in-depth information than typical news reports give. Mashable manages multiple social media accounts to help keep its readers informed, such as Facebook, Twitter, Google Plus, and Pinterest. Readers are unlikely to follow Mashable on all platforms as most postings are similar across each.

Entrepreneurs and young adults with aspirations of working at or owning a start-up company are also avid readers of Mashable. The site provides valuable business information in layman’s terms, and regularly interviews industry bigwigs. Mashable also covers tech conferences, major product announcements, social media news, US government news, and the business side of start-ups.

Purpose of Website: Mashable is intended as a one-stop shop for many readers to obtain specific news stories–usually digital. Mashable’s readers go to the site for a variety of reasons, but typically with a specific purpose. Readers spend an average of 10-15 minutes on Mashable at a time, clicking from one story to the next.

Topical menus are available at the top of the site for Social Media, Tech, Business, Lifestyle, Watercooler, Entertainment, US & World, My Stories, and Video. These menus are divided into submenus for platforms, networks, geographies, and media type.

Content “Musts”: Readers expect to get up-to-date information from Mashable. The company has worked hard over the last seven years to build an authoritative editorial staff and content writers. Content must be:

    • timely
    • authoritative
    • relevant
    • focused

Competition: There are few direct competitors to Mashable, given its position as an authority on various topics online. Gizmodo, Engadget, and TechCrunch are competitors in certain topics, as is Wired.

Publication: Mashable is updated daily. There are editorial teams that constantly run social media and content. Readers have the option to subscribe to top stories in an email digest. Stories are re-used on social media. It is not uncommon to see the same post several times within a week, depending on the timeliness of the story and other news happening.

Informational Challenges: All content on Mashable must be meaningful, relevant, and timely. There must be a good headline to get readers to the site from social media. Headlines are also important to get clicks from users who are already on the site looking for something specific. It is important that content be properly categorized into respective menus and submenus for easy navigation.

Style: Seeing as this is entirely digital content, I will be adhering to The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World.

More headlines

Part 3 of this week’s assignment: Rewrite the headline from my short story.

Original Headline: Once Upon a Memory
New Headline: Growing up: One story of a girl’s childhood shaping her future

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Lastly, part 4 of this week’s assignment. Write three different headlines for the following story fragment.

      • Make the first headline eight words and the second exactly six words. For the third headline, provide both a headline and a subhead, a headline of about six words and a subhead of about eight words. Separate the head and the subhead with a colon. (An example: “Dodgers Edge Braves in Second Game: Spahn’s 3-hitter wasted as Atlanta bats remain silent.”)

KANSAS CITY, Mo. – New York Yankee closer Mariano Rivera is not ready to hang up his spikes for good.

“I am coming back,” Rivera said Friday afternoon in the New York Yankees‘ clubhouse.

“Put it down. Write it down in big letters. I’m not going down like this. God willing and given the strength, I’m coming back.”

Rivera’s announcement was the second surprise he has delivered over the past two days, the first being his stumble and crumble to the turf while shagging flies before Thursday night’s Yankees-Royals game, a mishap that resulted in a season-ending knee injury.

But this surprise was of the happier variety, and Rivera, who was emotionally distraught speaking of the injury in the clubhouse on Thursday night, was practically giddy a day later.

Asked, half-seriously, if he planned to come back with the Yankees, Rivera said, “Oh, yeah. Oh, yeah. They will want the old goat.”

GOAT, of course, is the acronym for Greatest of All Time, a title Rivera carries among his particular class of ballplayer, the closer.

And Rivera’s decision to attempt, at 42, to continue a career that already has accrued just about every accolade that can be bestowed upon a ballplayer, seemed to energize the 18-year veteran.

“Miracles happen, guys,” he said. “I’m OK. I’m a positive man. Everything is good. I feel sorry that I let down my teammates but besides that, I’m OK, and the team will be OK, too.”

Eight Words: Despite knee injury, Yankee’s Rivera plans to return

Six Words: Rivera not stopped by knee injury

Six Words head, eight words subhead: Yankees closer vows to come back, Rivera’s knee injury won’t keep him from team

From story to list

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This assignment takes a written story with lots of information and creates a list in order to minimize reading time, organize clearly, and get information across quickly.

The original story I chose is from the Lifehacker.

Before List

“If you’re making Nutella or other recipes that require toasted and peeled hazelnuts it can be a pain to remove the papery skins. To make the skins easier to remove boil the hazelnuts in water with three tablespoons of baking soda.

Culinary weblog My Baking Addiction found this tip from an old clip of Julia Child’s cooking show with guest Alice Medrich. After boiling the hazelnuts in the water for three minutes the water will become black. Drain the hazelnuts and rinse with cold water which should make the skins slip off easily.

The conventional method of removing hazelnut skins is to roast them for 15 minutes at 350 degrees Fahrenheit and then rub the skins off with a dampened kitchen towel. The author at My Baking Addiction tried both methods and the boiling technique ended up making the skins much easier to remove.”

After List

If you’re making Nutella or other recipes that require toasted and peeled hazelnuts it can be a pain to remove the papery skins. To make the skins easier to remove, follow these simple steps:

(Kudos to culinary weblog My Baking Addiction who found this tip from an old clip of Julia Child’s cooking show with guest Alice Medrich.)

      1. Boil the hazelnuts in water with three tablespoons of baking soda
      2. Once water becomes black (approx. 3 minutes), drain hazelnuts and rinse
      3. Slip the skins off and proceed with your skinless hazelnuts

If you don’t have baking soda available, try this method instead:

      1. Roast for 15 minutes at 350 degrees Fahrenheit
      2. Rub skins off with damp kitchen towel

Check out the full scoop on hazelnuts from My Baking Addiction.

Headlines Fail

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For this assignment, I found three unclear headlines and made some corrections. They are outlined below.

Headline: Holden Thorp’s Time to Go
Problem: Knowing that Chancellor Thorp actually resigned, there’s an immediate disconnect in my brain because this makes it sound like he was ousted and forced to resign or fired. It also brings up images of like the mob and some guy cackling, “It’s his time to go!” which I’m sure isn’t what TDH staff was intending. I understand why they didn’t use “Chancellor” and just named him “Holden Thorp,” but if this story were reported outside of the Chapel Hill area, I think it would necessitate “Chancellor.”
Solution: Chancellor Thorp Resigns Amid Controversy
Source: 
The Daily Tarheel, September 19: http://www.dailytarheel.com/article/2012/09/holden-thorps-time-to-go

Headline: Aiming for super-energy-efficient home (Article headline reads: Builders aim for super-energy-efficient homes)
Problem:
Once you got to the story, the headline made more sense (as seen above). However, the link to get a user to the page made no sense at all. Who is aiming for energy efficient homes? Is this article tips for people who are? Does it highlight couples/families who have bought high energy-efficient homes? It also doesn’t give a location, and LA is a big place with many neighborhoods. Is it neighborhood specific or just a general story for the entire area? 
Solution:
Building Company KB Home Offers Super-Energy Efficient Homes
Source: 
LA Times, September 22:  http://www.latimes.com/business/realestate/la-fi-energy-homes-20120923,0,1367147.story?track=lat-pick

Headline: Can red-wine drinkers see the light?
Problem:
 The headline sounds a little bit cliche. “See the light” makes me think of one of two things: 1) Someone is dying and metaphorically “sees the light,” or 2) a person is enlightened, and is finally “seeing the light” instead of whatever they were originally thinking. This article means neither of those. Instead it’s talking about lighter wines vs. dark red wines. I guess they were trying to be cute and witty…but using a cliche negates that fact.
Solution:
 Can red-wine drinkers appreciate lighter wines?
Source: 
MarketWatch, September 21: http://articles.marketwatch.com/2012-09-21/finance/34000533_1_red-wine-malbec-bourgueil